Thursday, March 12, 2009

Reaching doctors raises some challenges
The Intern Diaries

by Breyanna Knoll

Breyanna Knoll profileThis week challenged me. As much as everything fell in place with my first set of stories, the opposite happened as I worked through the stories for the “Breast Cancer Handbook.” I was excited to have more responsibility and more stories, and I worked hard. But things just didn’t fall in place like they needed to.

It differed slightly this time because there were particular people I need to call. With “Enhancing You,” I had a few options. If someone didn’t want to talk to me, I just moved down the list. This time there were profiles of specific people that I had to talk to in coordination with their schedules and mine.

And I had to contact doctors who had media representatives. The media representatives were actually very helpful. I would suggest we talk the next day, and they suggested we talk next week. The doctors I wanted to speak with were mostly gynecologists or oncologists. They don’t work on the smooth schedules I got used to when talking to dentists and plastic surgeons.

Luckily, everyone was so friendly this time and no one said, “I’m not interested.” Yes, that happened when I wrote a laser-surgery story.

I learned a lot about chasing down sources, though. My editor gave me a Web site for one source, but there was no email or contact number. So I tried tracking her down online. That didn’t pan out, and I left a message on some the answering machine of some poor woman who never called me back. I’m guessing it wasn’t her. But I eventually got creative and figured it out. It was challenging, but I learned from it.

Writing these stories has really piqued my interest in Race for The Cure. I volunteered before, but I never joined a team. I run marathons, so I am hoping to join a team this year for the 5K.

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